Could Tencent Topple Momo as the «Tinder of Asia»?

Could Tencent Topple Momo as the «Tinder of Asia»?

Could Tencent Topple Momo as the «Tinder of Asia»?

The Chinese technology giant has revealed three brand brand brand brand new dating apps within the last couple of months.

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Tencent (OTC:TCEHY) guidelines China’s mobile texting market with WeChat, which acts 1.15 billion month-to-month users that are activeMAUs). Its ecosystem of more than a million «mini programs» allows users to search, purchase meals, play games, hail trips, make re re payments, and much more — all without ever making the application.

Meanwhile, Momo (NASDAQ:MOMO) may be the top internet dating platform in Asia. Its namesake software started off as a social network application|networking that is social}, but gradually developed right into a platform for internet dating and live videos.

Momo’s smaller software, Tantan, is actually a clone that is chinese of Group’s Tinder. Momo’s core software had 114.1 million MAUs last quarter, and 13.4 million of them purchased digital gift suggestions or subscribed to premium online dating services on Momo and Tantan.

Image supply: Getty Graphics.

Those two businesses generally speaking are not considered rivals, but Tencent recently established three torpedoes at Momo: an anonymous movie dating app called Maohu («Catcall»), a Tinder-like application called Qingliao («Light Chat»), and a reboot of the Pengyou («Friends») app as a myspace and facebook having an opt-in relationship feature.

What’s Tencent up to?

WeChat’s MAUs expanded 6% yearly final quarter, but it is just a matter of the time before this ubiquitous «super software» runs away from space to develop in Asia. Meanwhile, Gen rivals that are z-oriented ByteDance’s TikTok and Bilibili are attracting more youthful users, while WeChat seems shackled to its reputation being an software for older users.

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A study that is recent research firm Jiguang unearthed that simply 15% of Chinese users created posted day-to-day updates on WeChat, compared to 57% of users created. Which is much like the generation gap between Twitter and Instagram in Western markets, where moms and dads saturated the former and teens that are sent toward the latter. WeChat is also commonly considered a «work software,» since supervisors utilize it to help keep monitoring of their workers.

In other words, Tencent requires new how to achieve more youthful users, and Momo’s streak of double-digit income development shows that online dating sites is nevertheless a fertile market.

Meet Maohu, Qingliao, and Pengyou

Maohu, which established within the , lets users talk anonymously with strangers while donning masks that are digital. Male users can wear the mask for at the most five full minutes, while feminine users can wear a mask indefinitely. As soon as a individual eliminates his / her mask, beauty filters are used immediately into the real time film.

Qingliao, that has been introduced in belated November, resembles Momo’s Tantan and Match’s Tinder, but does not follow the swiping mechanic of these two apps. Rather, it merely provides two alternatives in the side that is right of profile — someone to «like» it, and another to dismiss it.

Its primary web page shows a carousel of prospective matches, and users can scroll right down to see information that is additional a individual’s career, academic back ground, hobbies, location, and social media marketing postings. The matches are refreshed every 18 hours. The application happens to be being tested for an basis that is invite-only.

Image supply: Getty Graphics.

Pengyou, that has been relaunched in mid-December, is definitely an updated form of an adult networking that is social that ended up being discontinued. The newest application resembles Instagram featuring its principal feed of solitary pictures, however it splits its feed into three categories — buddies, peers, and individuals whom are now living in the city that is same.

Users want to validate their identities with individual qualifications, in addition they can opt-in for dating matches. This discreet approach is just like Twitter’s opt-in strategy with Twitter Dating. Like Qingliao, Pengyou continues to be being tested for an invite-only foundation.

Should Momo be concerned?

Tencent plainly wants to leverage the potency of its WeChat and QQ ecosystems to get fresh footholds when you look at the online market that is dating. This might be bad news for Momo, which struggled with decelerating development in MAUs and revenue throughout the year that is past

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